On July 28, Matt Spaulding, our president, served as a panelist for the Atlanta Marketer’s Forum Green Panel alongside Sarah Dearman, public relations program manager for the Georgia Department of Natural Resources and LindaMcCulloch, president of Design That Matters.
After an evening of discussing green marketing and communication strategies, the panelists were asked if they had any green words of wisdom. Matt’s answer is below!
Do you have any green words of wisdom to share?
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Simple advice: focus on one particular category of “green” – but very worth the reminder. Just like anything else, it may be painful to narrow that focus (lost opportunity with the entire world of clients), but the passion within such tight niches – like green/build – is where your wisdom can shine and really be leveraged. Design/build is one of the few categories I am considering as my main focus as well – from the gender/marketing side.